Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, and introduced in 1981. Flavors include Strawberry Daiquiri, Fuzzy Navel, Exotic Berry, Margarita, Piña Colada, Classic Original, Tropical Mango, Blue Hawaiian, Strawberry Margarita, Raspberry Pomegranate, Body Shot Lime, Mojito, and Sangria. Discontinued flavors include Blackberry, Raspberry Daiquiri, Strawberry Cosmopolitan, Melon Splash, Apple Passion, Orange Sunset and Red.
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The product line is well remembered for its folksy television commercials, created by Hal Riney, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes (played by David Joseph Rufkahr and Dick Maugg, respectively), sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after two men who started a little winery which eventually became the Ernest & Julio Gallo Winery. Bartles did all the talking, and ended each commercial with the tagline, "... and thank you for your support."[1]
Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor: Rufkahr worked for an advertising agency, while Maugg was a general contractor. David Rufkahr died of a heart attack in April 1996, in Bend, Oregon, at the age of 61.
Bartles and Jaymes is mentioned in the The Mountain Goats song You or Your Memory on his 2005 album, The Sunset Tree.
Bartles and Jaymes is mentioned in the Band of Horses song Neighbor on their 2010 album, Infinite Arms.
MC KRS-ONE notes Bartles and Jaymes in a freestyle for Tony Touch's 50 MCs mixtape.
Bartles and Jaymes is mentioned in the 2005 song Never Change by rapper AZ from the album A.W.O.L.
The commercials were parodied on Saturday Night Live in 1986 by Phil Hartman and A. Whitney Brown[2] and by Late Night with Conan O'Brien in 1994 by Conan O'Brien and Andy Richter.[3][4]
Bartles and Jaymes is mentioned in the movie Son In Law.
Bartles and Jaymes appears briefly on the show Modern Family in the episode "Princess Party."
Bartles and Jaymes is mentioned in Andy Samberg and Justin Timberlake's song "3-Way (The Golden Rule)" on Saturday Night Live, 21st May 2011, with Samberg saying "roll up to her crib with some Bartles and Jaymes."